FYERS
Chief Experience Officer → Chief Innovation Officer
Executive responsibility across customer experience, specialist functions and opportunity exploration. The CXO chapter covered 2021–2025; the subsequent innovation remit focused on evaluating possibilities before committing them to a roadmap.
- Established dedicated expertise in interface design, user research, product language and front-end development during a period of roughly tenfold customer growth.
- Coordinated an urgent mobile-app response across service, product and technical teams, with responsibility extending into delivery.
- Directed experiments in financial education and AI-enabled content creation; one production workflow found a second use in product communications.