OrganisationDesigning the organisation that designs the product
Building experience capability as FYERS grew from roughly 100,000 customers toward one million.
Read the storyWorkBuilding capability.
Building capability.
In different forms.
Eight stories about finding the real problem, building the capability to solve it, and learning what leadership requires along the way.
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Organisation
Customer trustWhen a product problem became a trust problem
Rebuilding FYERS’ customer trust through feedback and joint action: from 2.4 to a 4.9 28-day average.
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InnovationThe useful thing we built wasn’t only the product
An Academy experiment left a Human + AI content capability the Product team could reuse.
Read the storyAll eight work stories
Geojit / Systems thinking
Read the storyThe client who kept changing his mind
At Geojit, I built XML-driven interfaces so changing requirements could be handled through configuration instead of rebuilding.
Sakhatech / Technical leadership & team building
Read the storyThe first problem I couldn’t solve myself
At Sakhatech, I assembled a multidisciplinary team spanning design, animation, engineering and testing to deliver an online gaming experience.
Domy / Founder & company building
Read the storyBuilding the company I wanted to work with
At Domy, we worked with 225+ businesses. I built the teams, developed managers and expanded our capability from design to complete digital products.
Zerodha / Domy / Problem framing & customer trust
Read the storyThey didn’t need a prettier website
At Zerodha, customer research reframed a website brief around trust, leading to customer-led proof and clearer trading-cost information.
FYERS / Organisational design
Read the storyDesigning the organisation that designs the product
I built specialised experience disciplines and shared review practices at FYERS as the company grew from roughly 100,000 customers toward one million.
FYERS / Customer trust & operating leadership
Read the storyWhen a product problem became a trust problem
Rebuilding FYERS’ customer trust through feedback and joint action: from 2.4 to a 4.9 28-day average.
FYERS / Systems & Human + AI
Read the storyWhy are we designing the same button again?
We connected a governed Figma design system with production UI components, giving designers and engineers reusable foundations for product work.
FYERS / Innovation strategy & governance
Read the storyThe useful thing we built wasn’t only the product
Work on FYERS Academy created a Human + AI content-production capability reused by the Product team, even though Academy did not proceed.
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Email me if you think we should be working together on interesting projects.